Archive for September, 2008

The –INSERT NAME HERE- Fan club

Thursday, September 25th, 2008

I came across a very interesting article of Kevin Kelle. After reading it and following various links I realised that a lot of readers have also ‘discovered’ his article and contributed and referred to it. Such is the nature and advances of the digital world. We are globally ...

Virtual tribes

Tuesday, September 23rd, 2008

My friend recently became father for the first time and he uploaded the pictures of his newborn baby girl and introduced her to his entire group of friends via facebook. The world as our parents knew it have changed and digital technology are more integrated in our way of ...

Think Woman

Wednesday, September 17th, 2008

On the subject of understanding the female market Tom Peters states: “ I admit it. Reluctantly. I didn’t know what I didn’t know. Didn’t have a clue actually”. As per my post “What your business will and should be”, one of the trends today is to understand the buying power ...

Life imitates digital

Friday, September 12th, 2008

If you could understand the future What would you do different today? Another trend I would like to elaborate on is “life today imitates digital”. More people interact through PC’s, PDA’s, cell phones and dial-up connections today than ever before. We book a movie online, we pay our bills, do our banking ...

The Boomer trend

Wednesday, September 10th, 2008

If you could understand the future What would you do different today? Understanding trends can help to reshape your business better for the future. In my last post I have mentioned some trends and would like to elaborate on them with my next few posts. Baby boomers are the generation born between ...

What your business will and should be

Wednesday, September 3rd, 2008

In StrategyTuesday #24 I mentioned that Drucker said that in order to formulate your company’s mission statement you have to answer 3 questions, namely What is my business? What will my business be in the future (to modify, extend and develop your existing business) and What should my business be? (Identify new opportunities ...

StrategyTuesday #25: Design-driven business

Tuesday, September 2nd, 2008

As per my last two posts (Beauty all around and Pure aesthetic experience) creating memorable experiences is imperative to the survival of your business. It is the experience that your product/service creates that your clients desire. Design is an important part of creating unforgettable experiences. Peters writes that design ...

Pure aesthetic experience

Monday, September 1st, 2008

In 2003 we had a stall at the IMM Cologne, an international design and interior show in Germany. It was on day four of the show when I took my lunch break and I lingered between the exhibitions. Everything was extravagant and overwhelming. Then I spotted the small stall with ...