As per my last two posts (Beauty all around and Pure aesthetic experience) creating memorable experiences is imperative to the survival of your business. It is the experience that your product/service creates that your clients desire. Design is an important part of creating unforgettable experiences.
Peters writes that design is not an option any more. Design is essential for business success and we should not think that design only relates to objects; design also relates to services.
Design is not a mere action or function. It needs to be a value. A value that will impact on every aspect of your business venture. A value that urges you to ensure that your clients experience pure aesthetic joy in their dealings with you.
In his book ‘Design’ Peters gives strategies that can aid in becoming a design-driven-company. Here are a few:
- Put design on your agenda every month and for every department.
- Give an internal design award for cool designs within you company (e.g. the presentation of the annual budget).
- Have great art in the work place. Having great art around will foster an appreciation for the aesthetic.
- Use strong positive emotional statements when talking about your product/service. For example, our insanely great mailing software.
- Take note of the external recognition your company gets for its design activities.
- Invite top designers to talk at your year-end function.
- Employ design sensitivity in all your internal training and performance evaluations.
Aesthetic joy doesn’t always have to come with a great price tag as Craige Fraser in his photo book ‘Shack Chic’ illustrated.